Tracksuit

Overview

Tracksuit is a radically affordable, always-on brand tracking dashboard to measure and communicate the value of company’s brand building activities.

Objectives

Building an effective inbound lead generation channel to grow sales pipeline across US, UK, AU and NZ.

The Approach

Implementing an ABM approach for lead generation.

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• Building an effective GTM media buying strategy to expand into new markets (Request for preview)
• Implementing new PPC channels - Capterra, Quora, Bing etc.
• Building a predictive model from retrospective data that projects lead and pipeline value for each channel. (Request preview)
• Implementing best practice tagging & tracking and building dashboards to measure channel, content and campaign effectiveness.

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