Kernel Wealth

Overview

Kernel was born out of frustration with the inefficiencies, lack of innovation and low level of financial literacy holding back the New Zealand financial industry, and ultimately Kiwi’s financial futures. A fund manager with a focus on investment options to grow long-term wealth.

Objectives

1. Building a digital user acquisition channel
2. Building brand awareness leveraging existing content
3. Building an SEO strategy to rank organically for targeted search terms and keywords

The Approach

User Acquisition Campaign

• Digital Campaign Framework: Introduced a digital campaign framework to drive consistent and scalable growth.

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Tagging and Tracking:

• Implemented best practice tagging and tracking along with dashboards to provide full visibility and key insights on channel/campaign performance, reducing guesswork.

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Brand Awareness

• Digital and Out-Of-Home (OOH) Campaigns: Synchronized digital campaigns with OOH advertising to maximize impact.

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• Remarketing Funnels and Content Distribution: Built remarketing funnels and distributed content on digital channels to stay top of mind and build brand awareness.

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SEO

• Implementing SEO strategies to reduce Search PPC costs over time and rank on the first page for key search terms
• Building reports to measure impact and effectiveness of SEO activity over time